While the country is currently faced with heat waves from coast to coast, in a few short weeks leaves will be changing colors, evenings will bring a pleasant cool, crisp breeze, and fall will be in full effect. In some parts of the country, people will be raking leaves into piles that they burn. Those leaves are a lot like the dollars business owners have spent on their websites- in a seemingly endless cycle, small businesses spend money on web design, copy, hosting, and with no return, they are burning their money just like those leaves.
Some persons, however, will take those falling leaves and turn them into mulch. They can use them to provide nutrients to the soil, and be able to have a great garden come spring. That’s exactly what a small business can do with the dollars they spend on the Internet- rather than just throw away their money on costs that bring no return, they can use that Internet budget to actually bring in new business in the future.
How do you go from burning your dollars to investing them in future sales? An effective Internet Marketing Plan is essential to getting the most from your efforts online.
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