Can you beleive that there is now a Word of Mouth Marketing Association (WOMMA? If you go to this site, http://womma.org/main/ you will discover that there are all kinds of articles regarding how to get your message delivered to your target audience withOUT using the traditional marketing or advertising channels.

In one article it outlines how fast an ad campaign can become saturated in this time starved, relationship savvy culture that we live in. Why? “Because people tell other people about things they think they don’t know about. If you want to spark word-of-mouth virus, the first thing you need to do is realize it’s not about you. Word-of-mouth only works if your give people an amazing story to tell so that THEY are the introducer of something new, cool, different, interesting, or outrageous.

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