Why are people in the selling role often fearful of selling? It almost seems like presenting our solutions is a form of prostitution. This is deeply rooted in our belief systems. In some way we have come to believe that we are not worthy of providing solutions to even QUALIFIED prospects. Let’s face it we all have doubts about the veracity of our products or services but if WE don’t beleive in the solutions we are providing, how might our prospects, who are already doubtful BELIEVE?Don’t underestimate the power of your beliefs. I have closed more than one sale on the sheer power of my belief that the solution I was proposing to a customer was the very best for their particular situation. In the same way I have lost sales because I had a mustard seed of doubt that was in some way transferred to the customer.When we put our doubts to rest so will our customers!