One of the rules of Attraction is: “Who we are is more important than what we do.”
There are a number of intangible traits that define “who we are” or “who our company is.” Some of the most critical are: Enthusiasm, Integrity, Vision, Selflessness and Identity. When the perception of these intangible’s are regarded highly in the minds of others, we automatically become more attractive regardless of the quality or value of our product or service. Of course it goes without saying that our product has to have some value and perform with a reasonable degree of performance. However far more important are these intangible traits. In this Business Update I want to address one of those intangibles… Enthusiasm.
People are drawn to a person or a company with genuine enthusiasm. It allows us the luxury of NOT needing to chase clients or forcefully pursue relationships. Those displaying authentic enthusiasm seem to be able to magnetically draw to themselves the right circumstances, relationships and resources.
Sometimes it’s not so much what we say but “how” we say it. And no one says it like Steve Irwin the Crocodile Hunter. You get pumped-up just watching Steve wander through the bush talking about a beak-billed platypus. I had the pleasure of meeting Steve and I can tell you that his enthusiasm is not only real and genuine it was born out of experiences in his youth with all types of animals.
Sometimes Steve’s enthusiasm is a little over the top. Recently there was a worldwide outcry which accompanied the release of TV footage showing Irwin holding his infant son in one arm while feeding a chicken carcass to a twelve foot saltwater crocodile named Murray with the other hand. His reply: “I was in complete control of the croc.”
Crikey! That was close.
Over the years there have been many imitators of Irwin’s paradigm. One only needs to tune into the Animal Planet to see the numerous shows that have been patterned after the Crocodile Hunter. There is no doubt that genuine enthusiasm has its rewards. Queensland Premier Peter Beattie’s government nominated Irwin for Australian of the Year and he has built a billion dollar industry out of absolutely nothing. He has created a product that is literally – HIMSELF. It’s not so much what he does that has us sitting at the edge of our chair, it is WHO HE IS that engages us. Despite the controversy swirling around Irwin, he demonstrates the power of enthusiasm in creating positive and continuing attraction.
My advice to everyone reading this is to think about what you can do to add just a little more enthusiasm to what you do. You don’t have to be Steve Irwin or act like Emeril but in your own way try to incite just a touch more passion in those you meet.
Also if you want o discover a way to actually LEARN enthusiasm come visit my Dale Carnegie Sales Advantage Class. I’ll be starting a class in Monrovia in July and in Long Beach in August. We will be practicing ways to live more enthusiastically and infecting others with genuine enthusiasm as well. For more info call Dale Carnegie at 562-427-1040.