Advertising isn’t dead, it’s just changed venues. Small businesses control 83 percent of all local advertising — but that’s only because there are so many of them (15 million businesses in the U.S. ), not because they’re big spenders. The average small business spent just $11,740 on advertising in 2010, about $2,300 of it online. Small businesses are spending less on yellow pages, radio and print and more on-line particularly with their own web sites.
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